Are chefs painters?

Is it possible to describe the food style/taste of a chef like a visual identity for a company? The food identity of the chef.

What kind of words would you use? Feelings? Taste words? Colors?
A chef needs to understand all the tastes and ingredients, so they can create awesome dishes.

Is it like art? Understanding color and understanding how to mix them to create WOW paintings? People come back for those same style paintings.

Chef’s understand taste, texture and methods… they can create a WOW dish. People come for those same style flavors: a bit similar to their old experience, but still mindblowing.

Cooking is like art I believe. You can be creative with tastes, colors and textures. Art stimulates the eye and creates feelings in the observer. Food stimulates the eye, tongue, nose and create feelings in the eater.

Also at a more fancy restaurant the chef will make art of your plate. So yes, chefs are painters.

Sketch process

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That was my small food for thought of the week.

Coming soon

It has been a bit quiet in the foodvlog department, but there are plans to film at two restaurants. So you can expect two foodvlogs coming soon.

It’s also becoming hot… I am planning to share a refreshing cucumber salad with you guys. And mum is back in town, so a dumpling recipe (or video maybe?) is coming soon. Lots to look forward to 🙂

Have a sunny weekend!

Your wish-dish at your favorite restaurant

Bad at cooking?

Making someone’s favorite food is showing love. What if you are not that good of a cook, but you still want to serve someone’s favorite food. What to do then?

💡 Cooking service!

What if restaurants offer a service where you can let them make a dish of your choice. You can also choose your own favorite dish, but the idea here is that you let the chef make something your friend likes. Sharing some love yo!

But what about the ingredients? The restaurant might not have the stuff you want to make. Or even worse, they don’t know how to make it. But assuming they have master-fast-learning skills, they can use a recipe.

So the restaurant would need:
– Ingredients (the restaurant can buy it beforehand, or the customer brings the ingredients)
– The recipe (from the internet or from the customer)

Does a cooking service exist already?

Maybe it’s too much effort for the restaurant to make something new or it takes too long to make something off-menu.

On the internet I can find restaurants where you can cook your own food. Like Korean BBQ or making dakgalbi; DYI-restaurants. But that’s not really what I was looking for.

DYI Korean BBQ

Going on…
Oh wow, there are already websites offering a chef who will come to your house and cook! Hire A Chef.com. Awesome! Then my “MacDonalds home cook service” idea has sort of come true. On a side note, according to my friends, MacDonalds in the Netherlands will soon have home delivery service! Burger King is already offering home delivery service in Den Haag and Emmen.
Hire a chef does solve the problem of making someone’s favorite food though.. but I want to take the concept to the restaurant! Nanananana (batman transition sound)

There was a trend in 2013 with Bringing Your Own Food (BYOF) in the USA at bars where they don’t serve food. At those places you can drink and have food delivered to the place. But that’s also not really what I have in mind. So I think my idea doesn’t really exist yet. Or it has been done and failed. Who knows..

The Concept

What if there is a website for sharing this kind of service. Customers will post their wish-dish and restaurants can bid on a dish, the customer can then choose from different restaurants.

Or the other way around; the customer picks his favorite restaurant and suggest a wish-dish. The restaurant needs to say yes and schedule a date.

Steal this idea

I really wonder what restaurants will think of this idea. Is it feasible? Would they like to offer this kind of service? I am thinking of asking a few restaurants and see what they think (user research!). Also would people want this kind of service??? I also have no idea. Would you like this kind of idea?

The idea can be developed more by focusing on the surprise part. What kind of nice surprises can be added to the restaurant trip? How to make it even more special?

Dear Restaurant owners, feel free to use this idea and develop it further. I am really curious how it would work out in the real world. Have a good weekend!