The first blog post will be about the burger restaurant Honest in London. This restaurant was found during my short holiday in London. It had good reviews in the Londen Tripadviser app, so we decided to have dinner at the Honest located in Soho.
Honest started with Tom and Philip in 2010. They wanted to serve burgers made from quality meat. And since 2011 they now have 7 locations in London. On their website they have a very nice video explaining their realising of the first restaurant.
Their menu card is very simple, a one page diagram for the burgers on a piece of wood with elastics. On the back, one page for the drinks. The graphic layout style also comes back in their website, which I love.
I ordered the Honest burger: beef, red onion, relish, smoked bacon, mature cheddar, pickled cucumber and lettuce. It was so delicious, the taste and texture of the beef with the other ingredients. I was crying with every bite, because it was so good (and because of a mouth blister, but every bite was so worth the pain.) Every burger is served with rosemary salted chips. And in my life I have never eaten such yummy tasting fries. I believe every restaurant should serve their fries with rosemary. It was very xiang (= fragrent, yummy in Chinese). With the burger I ordered a ginger beer from the brand Ossie, which is lemonade with ginger. It was quite spicy, so even more hurtfull for my mouth blister.
Food & Drinks 10 Too delicious to describe. Just go and eat.
Service 8 Pleasant, hip waiters. They bring you the food.
Interior & style 9 Simple interior style: wood, white. Nice graphic design in the menu.
User experience 9 The food just forces you to be happy.
I don’t know whether I will give every restaurant a review in points. I hope to find a certain system for the stories by blogging alot.
Design a concept for Honest!
And now the fun part of these blogs. A new idea for the restaurant!
What is their main goal? How can I improve that with what I have seen during my visit?
— Start the brainstorming! — …More to come…
Mon to Wed 12:00-23:00
Thur to Sat 11:45-23:00
4a Meard Street
London W1F 0EF
+44 (0) 20 3609 9524
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